One of the major agencies in the advertising world and existing for a century, McCann Erickson / New York is a major player in the industry with its role of defining the understanding of what motivates consumers in an ever-changing environment. The company carries a reputation of having a powerful impact on the advertising business through the success of their clients and in general throughout the industry. McCann Erickson has been one of the most influential agencies behind some of the most famous brand building advertisements ever developed from their role in the "Priceless" MasterCard campaign to the U.S. Army's "Army Strong" branding.
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