Case Study

1-800-Dentist: Text & Banner, Email, PPC - Dental Services

Client

Providing all kinds of dental services is what 1-800-Dentist is about, but they wanted to reach out a bit more and build up their recognition amongst online users. Through text & banner ads, email and PPC, they wanted to ensure that they were at the top of the list in their industry.

Campaign Objectives

  • Promote, through multiple channels, the services offered.
  • Stay above competitors in the industry when it comes to dental services.
  • Maintain a steady increase in all aspects -- views, clicks, conversions.

Key Highlights

  • Pushed advertisements through text and banner, successfully increasing views.
  • Recognition improvement through email and PPC ad campaigns.
  • Successfully increased conversion rates within a short time period.

Results

Cost-per-click $2.75
Impressions 10,000,000
Clicks 40,000
Lift in awareness 51%
Conversion rate 2.3%
Savings from other ad networks 29%

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