The Hartford provides auto insurance for millions and is looking to increase its appeal to older drivers through the AARP Auto Insurance Program. With sponsored stories and behavioral targeting across multiple channels, the auto insurance program was able to achieve better brand recognition.
|Unique Visitors||77% increase|
|Total Visits||100% increase|
|Cost per Unique Visitor||34% decrease|
|Cost per Visit||52% decrease|
|Maintained Audience Engagement||4.4+ PVs/visit|
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