Case Study

AccountNow.com - Checking Solutions - Banner & Text, Email

Client

In order to increase the interest on their checking solutions, AccountNow.com enlisted the use of multiple ad platforms including banner & text, and email. The plan was to bring their checking solutions to the forefront and earn recognition in the particular niche.

Campaign Objectives

  • Build brand recognition and promote checking solutions.
  • Create a strong client list to build on to what is already there.
  • Turn interested users into customers through multiple ad platforms.

Key Highlights

  • Distributed ads through banners, text and email, successfully promoting the product.
  • Built trust with the brand, encouraging more users to become clients.
  • Conversion rate increases; in turn revenue increases.

Results

Cost-per-click $2.90
Impressions 11,700,000
Clicks 41,200
Lift in awareness 49%
Conversion rate 2.4%
Savings from other ad networks 47%

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