Case Study

BedHead Pajamas

Client

BedHead is a leading designer and retailer for top-quality pajamas and other sleepwear for men and women of all ages. Its latest goal was to promote its Artist Series, a small selection of eye-catching sleepwear made from the finest fabrics. BedHead was ready to get its customer base expanded in no time at all.

Campaign Objectives

  • Target kids (ages 6-14) and women (aged 18+)
  • Create a unique voice for widespread customer appeal
  • Achieve minimum of 100 new conversions

Key Highlights

  • Managed an effective Cross-Channel campaign within 3 months
  • Remarketing: Kid-friendly paid ads targeted a younger audience in the blogosphere
  • Paid Search ads attracted new impressions to the brand's website

Results

Unique Visitors 77% increase
Total Visits 100% increase
Cost per Unique Visitor 29% decrease
Cost per Visit 40% decrease
Maintained Audience Engagement 3.2+ PVs/visit
Click-Through Rate 0.98%

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