Case Study

Bidz, Inc.

Client

Bidz wanted to get more shoppers and auction-seeking consumers to visit and participate on the site. To do this, AdMedia launched a cross-channel advertising campaign targeting women shopping for accessories and men looking for engagement rings.

Campaign Objectives

  • To drive traffic to Bidz.com
  • Establish Bidz.com as a leading site for jewelry auctions

Key Highlights

  • Display and intextual ads were served up on shopping, deals, and lifestyle websites
  • Search ads that targeted consumers looking for jewelry and engagement rings were also deployed
  • Bidz.com saw an increase in traffic and participants within a week of the campaign launch

Results

Cost-per-click $1.07
Impressions 980,000
Clicks 8,450
Lift in awareness 77%
Savings from other ad networks 45%

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