Case Study

CheapTickets

Client

An online travel services company that provides airline tickets, hotel and vacation packages, auto rentals, and personalized cruises, CheapTickets aimed to increase web traffic and convert more users. To do so, the company ran a cross-channel advertising campaign geared towards the leisure market.

Campaign Objectives

  • Boost traffic
  • Reach users across multiple channels
  • Increase conversion

Key Highlights

  • AdMedia deployed campaigns across several channels, including search, display, video, and mobile
  • The campaign zeroed in on travelers and users shopping around for leisure deals
  • Ads were displayed specifically on relevant publisher websites, as well as on AdMedia's owned and operated properties in the leisure market

Results

Cost-per-click $1.00
Impressions 35,000,000
Clicks 20,000
Lift in awareness 45%
Conversion rate 1.25%

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