Case Study

eHealthInsurance - America's #1 Source for Health Insurance

Client

eHealthInsurance saw an opportunity to attract customers from a younger audience, hoping to make their insurance policy listings easy to find and understand. With AdMedia's help, they were able to raise awareness from that audience with a thorough search targeting campaign.

Campaign Objectives

  • Increase conversions on pages listing individual health insurance plans
  • Attract an audience of younger Web users, ages 18 to 35
  • Reduce their Cost per Visit

Key Highlights

  • Sponsored ads on search engines and relevant publisher sites
  • Delivered dynamic banner and video ads across the Web
  • Lowered overall costs

Results

Unique Visitors 54% increase
Total Visits 87% increase
Cost per Unique Visitor 34% decrease
Cost per Visit 78% decrease
Maintained Audience Engagement 3.9+ PVs/visit
Click-Through Rate 1.1%

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