Case Study

Esurance.com - Auto Insurance - Banner&Text

Client

Esurance.com offers a multitude of insurance options, but they wanted to put a lot of focus on their auto insurance option so they decided to use a banner & text campaign to help with their product recognition.

Campaign Objectives

  • Enhance focus on auto insurance option.
  • Increase conversion rates.
  • Target specific audience through use of relevant websites using advanced keyword algorithm.

Key Highlights

  • Keyword algorithms successfully placed ads on relevant websites over banner and text.
  • Increase of interest in Esurance.com's auto insurance option.
  • Multiple banner sizes and styles kept marketing campaign fresh and attractive.

Results

Cost-per-click $2.72
Impressions 11,000,000
Clicks 40,870
Lift in awareness 61%
Conversion rate 3.0%
Savings from other ad networks 37%

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