Case Study

Fare Buzz

Client

Fare Buzz is ready to help anyone look for the cheapest flight on short notice, along with great vacation packages at an affordable rate. Foreseeing the demand for holiday savings and travel plans, Fare Buzz recognized that it needed to increase its Web presence and target airlines and travel shoppers fast.

Campaign Objectives

  • Expand its outreach across the Web
  • Achieve new impressions and conversions through search engines and other travel sites

Key Highlights

  • Paid ads on search engines and publisher sites yielded an increase in conversions
  • Remarketing campaign expanded Web reach by 87%
  • Targeted travel plan and airline customers with banners and footerroll ads on travel sites

Results

Unique Visitors 56% increase
Total Visits 89% increase
Cost per Unique Visitor 33% decrease
Cost per Visit 67% decrease
Maintained Audience Engagement 3.2+ PVs/visit
Click-Through Rate 1.12%

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