Case Study
Fare Buzz
Client
Fare Buzz is ready to help anyone look for the cheapest flight on short notice, along with great vacation packages at an affordable rate. Foreseeing the demand for holiday savings and travel plans, Fare Buzz recognized that it needed to increase its Web presence and target airlines and travel shoppers fast.
Campaign Objectives
- Expand its outreach across the Web
- Achieve new impressions and conversions through search engines and other travel sites
Key Highlights
- Paid ads on search engines and publisher sites yielded an increase in conversions
- Remarketing campaign expanded Web reach by 87%
- Targeted travel plan and airline customers with banners and footerroll ads on travel sites
Results
| Unique Visitors | 56% increase |
| Total Visits | 89% increase |
| Cost per Unique Visitor | 33% decrease |
| Cost per Visit | 67% decrease |
| Maintained Audience Engagement | 3.2+ PVs/visit |
| Click-Through Rate | 1.12% |
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