Case Study

FlowerAdvisor

Client

There's always plenty of business for florists and FlowerAdvisor has enjoyed much success thanks to its online presence and flower delivery service. Then it needed to target new users in time for the biggest season of anniversaries and weddings. The key was to emphasize the ease of using their website and ordering flowers for fast delivery.

Campaign Objectives

  • Develop colorful ads to showcase its best-selling flowers and other gifts
  • Promote special deals on flowers for anniversaries and weddings
  • Keep the Cost per Visit to a minimum

Key Highlights

  • Contextual and paid ads on search engines and AdMedia's owned and operated sites
  • Targeted wedding gift registries and event planning websites through dynamic banner ads and ThankYouOffer ads

Results

Unique Visitors 56% increase
Total Visits 100% increase
Cost per Unique Visitor 45% decrease
Cost per Visit 57% decrease
Maintained Audience Engagement 3.4+ PVs/visit
Click-Through Rate 1.8%

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