Case Study

Gardener's Supply Company

Client

This is one of the most successful online retail outlets in the gardening supply industry. They specialize in selling tools, supplies, fixtures and organic goods. In addition to gardening, the company sells furniture and fixtures for indoor and outdoor living.

Campaign Objectives

  • Improve their rankings on major search engines.
  • Highlight all the many facets to their business, including outdoor and indoor living.
  • Boost their brand visibility in both domestic and international markets.
  • Place more focus and traffic on seasonal and holiday specials.

Key Highlights

  • Search engine marketing campaigns extended to outside the US.
  • Traffic directed to highly lucrative promotional and sale landing pages.
  • An overall 70% increase in Unique Visitors: willing to place an action.

Results

Unique Visitors 70% increase
Total Visits 100% increase
Cost per Unique Visitor 62% decrease
Cost per Visit 50% decrease
International Visitors 90% increase

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