Case Study

HomeAdvisor w PayPerCall - Home improvement. Hassle-free.

Client

HomeAdvisor wanted their PayPerCall campaign in the forefront, providing their own lead generation that proved to be hassle-free for the audience. They wanted to show up where it matters the most and get attention from interested parties.

Campaign Objectives

  • Provide positive directives to the PayPerCall campaign.
  • Target the relevant audience.
  • Inspire targeted audience initiative to utilize HomeAdvisor's campaign.

Key Highlights

  • Provided display ads on relevant sites.
  • Deployed different ad sizes to fit on multiple blogs and websites throughout the web.
  • Brand awareness was increased to new heights for HomeAdvisor.

Results

Cost-per-click $2.80
Impressions 8,570,000
Clicks 37,600
Lift in awareness 64%
Conversion rate 2.8%
Savings from other ad networks 39%

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