Case Study

Hotwire US

Client

A website that offers travel deals for flights and hotels, Hotwire.com wanted to promote both its website and app to get more travelers to book trips using its services. It also wanted to position itself as the best source of travel bargains.

Campaign Objectives

  • Get in front of frugal shoppers who are looking for travel bargains
  • Promote Hotwire's exclusive deals for flights and hotels
  • Increase traffic and app downloads

Key Highlights

  • AdMedia ran search campaigns geared towards users who were searching for travel bargains and discounts
  • Deployed ad campaigns on both web and mobile platforms, in order to promote Hotwire's website and app
  • Displayed ads on sites in the leisure and travel markets

Results

Cost-per-click $0.85
Impressions 2,890,450
Clicks 12,500
Lift in awareness 29%
Conversion rate 0.92%

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