Case Study

Microsoft Store

Client

Microsoft's advertising goal was simple: to build awareness and drive traffic to its websites and retail locations. In order to accomplish this, AdMedia ran a number of targeted campaigns and deployed them across multiple channels, including display, search, mobile, and video.

Campaign Objectives

  • Increase Microsoft's ecommerce and retail presence through awareness campaigns
  • Generate buzz for products such as the Surface 2 Tablet, Xbox, PC, and Windows Phone
  • Drive foot traffic towards Microsoft's retail stores and website

Key Highlights

  • AdMedia ran multiple campaigns in a variety of channels, including display, mobile, video, and search
  • Microsoft was able to increase awareness for its products and overall brand
  • The campaign was also deployed both on publisher sites as well as AdMedia's owned and operated properties for maximum results

Results

Cost-per-click $0.50
Impressions 2,000,000
Clicks 11,000
Lift in awareness 17%
Conversion rate 0.88%

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