Case Study

OfficeFurniture.com

Client

OfficeFurniture.com is a leading online retailer of high quality furniture brands. Among the items they sell are desks, office chairs, computer work centers, bookcases and file cabinets. Their client base includes consumers, corporate offices and government agencies.

Campaign Objectives

  • Improve traffic by increasing overall Unique Visitors: by over 50%.
  • Boost brand awareness in the all-important business and government industry sectors.
  • Improve on search engine rankings and ads by highlighting specific office products.
  • Increase traffic to their special seasonal sale pages and their free shipping promotion.

Key Highlights

  • Overall Unique Visitors: increased and nearly doubled last year's numbers.
  • Traffic evenly distributed to geo-targeted cities with a high number of potential clients.
  • Paid search campaigns highlighted leading brands and best selling pieces.
  • Search ads targeted the desired office management and government agency clientele.

Results

Unique Visitors 65% increase
Total Visits 95% increase
Cost per Unique Visitor 53% decrease
Cost per Visit 54% decrease
Geo-Targeted Visitors 93% increase

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