Case Study

OptionsHouse

Client

OptionsHouse is a leading broker for financial trading, but it's always ready to expand its customer base. AdMedia stepped in to offer them tools like mobile and sponsored search results to attract new clients.

Campaign Objectives

  • Attract new visitors to OptionsHouse.com
  • Boost sales for the mobile and virtual trading platforms

Key Highlights

  • Distributed multiple video and text ads across search engines, news sites, financial market blogs, and small business websites
  • Developed hundreds of mobile ads that brought in multiple new conversions
  • Sponsored links on AdMedia's owned and operated sites brought in new impressions

Results

Unique Visitors 43% increase
Total Visits 89% increase
Cost per Unique Visitor 65% decrease
Cost per Visit 55% decrease
Maintained Audience Engagement 2.2+ PVs/visit
Click-Through Rate 1.43%

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