Case Study

Orbitz Worldwide Inc

Client

Orbitz wanted to reel in lost visitors and convert users who visited the site without completing the booking process. In order to do this, the brand ran a big remarketing campaign using AdMedia's technology.

Campaign Objectives

  • To bring back lost visitors
  • To convert more travelers
  • To send traffic back to the Orbitz website

Key Highlights

  • Ads were remarketed across 98% of the web
  • Orbitz ads ran on multiple websites, including blogs, email service providers, news sites, and more
  • Orbitz also saw a lift in brand awareness

Results

Cost-per-click $2.75
Impressions 5,000,000
Clicks 39,000
Lift in awareness 50%
Conversion rate 0.91%
Savings from other ad networks 45%

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