Case Study

Paychex

Client

Paychex wanted to get the word out about its payroll processing and benefits outsourcing services, particularly among new business owners. AdMedia provided them with better outreach thanks to its cross-channel display advertising solutions.

Campaign Objectives

  • Increase brand awareness among startup companies and new business owners
  • Expand the company's reach across the Web

Key Highlights

  • Over 200 colorful banner ads were distributed across multiple affiliated websites and mobile platforms
  • Sponsored ads appeared on search engines, as well as on email service providers and news sites
  • Revenue and conversions increased significantly

Results

Unique Visitors 58% increase
Total Visits 44% increase
Cost per Unique Visitor 64% decrease
Cost per Visit 57% decrease
Maintained Audience Engagement 2.9+ PVs/visit
Click-Through Rate 0.99%

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