Case Study
PersonalizationMall.com
Client
An online store specializing in customized products, PersonalizationMall.com wanted to boost sales and position itself as the go-to source for personalized gifts. It was able to accomplish this by running search and remarketing campaigns on targeted users.
Campaign Objectives
- Get in front of users searching for personalized products
- Convert users who have already expressed interest in PersonalizationMall.com
- Capitalize on the holiday rush and be seen as the leading source of customized items
Key Highlights
- AdMedia ran search campaigns geared towards users looking to personalize their gifts
- Served up PersonalizationMall.com's sponsored search results on a variety of search engines and websites
- Deployed remarketing campaigns for shoppers who visited PersonalizationMall.com without completing a purchase
Results
| Cost-per-click | $1.50 |
| Impressions | 1,500,000 |
| Clicks | 11,275 |
| Lift in awareness | 47% |
| Conversion rate | 0.89% |
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- Phone: (800) 296-7104
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Email:
Advertiser sales and support:sales@admedia.comExisting publisher support:support@admedia.comNew business development and partnerships:bizdev@admedia.comGeneral Email:info@admedia.com - Office: 303 North Glenoaks
Blvd., Suite 200 Burbank, CA 91502