Case Study

Register.com

Client

A web.com company, Register.com offers a number of domain and website services, including domain registration, website hosting, website building, site security and more. Its goal was to bring in more people to use its services. To achieve this, AdMedia ran a cross-channel ad campaign across multiple sites, platforms, and devices.

Campaign Objectives

  • To increase sign-ups
  • To drive more traffic to Register.com
  • To make users aware of the company's various domain and website services

Key Highlights

  • Deployed multiple paid search ads both on the web and on mobile that targeted users who wanted to build websites
  • Launched display ads on web support forums, tech blogs, and news sites
  • Displayed preroll ads on techie how-to videos

Results

Cost-per-click $1.75
Impressions 900,450,990
Clicks 8,350
Lift in awareness 55%
Conversion rate 0.79%
Savings from other ad networks 60%

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