Case Study

SodaStream (Soda-Club) USA

Client

SodaStream USA had one goal in mind: to increase the appeal of its product and boost its sales. As a leader in the field of water-based soda makers, SodaStream was looking to get the word out about this classic kitchen appliance in a way that would appeal to modern tastes through the power of online media.

Campaign Objectives

  • Increase Pay Per Click (PPC) conversion rates
  • Create banner ads and preroll video commercials
  • Develop a cross-channel advertising strategy

Key Highlights

  • Focused on attracting users who were interested in other appliance brands and classic designs
  • Rolled out over 200 new ad combinations
  • Coordinated with 8 soda company websites as platforms for hosting a 30-second preroll ad, complete with customer testimonials

Results

Unique Visitors 49% increase
Total Visits 100% increase
Cost per Unique Visitor 73% decrease
Cost per Visit 61% decrease
Maintained Audience Engagement 3.1+ PVs/visit
Click-Through Rate 1.5%

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