Case Study

Starbucks

Client

Starbucks is one of the most recognized brands in the world today. It is the largest coffeehouse company in the world with 20,891 stores in 62 countries. The coffee giant is at the top of its industry but despite that, they have several more enterprises they want to conquer.

Campaign Objectives

  • Promote their special brews, pastries and savory items
  • Direct consumer traffic to their Verismo-branded brewed coffee maker line of products.
  • Promote membership to their frequent customer and rewards programs.
  • Direct traffic to their online store that sells blends, cooking utensils and accessories.

Key Highlights

  • Online sales of non-coffee bean items increased through a strong paid search campaign.
  • Verismo brand became nationally recognized from its high placement on search ads.
  • Increase of membership to the rewards programs as well as purchases of gift certificates.
  • Increase of downloads of the Starbucks app due to strong campaigns on mobile and tablet.

Results

Unique Visitors 43% increase
Total Visits 45% increase
Visits to Online Store 65% increase
PPC Costs 60% decrease
Rewards Program 45% increase
Email Membership 42% increase

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