Case Study

The Container Store

Client

The Container Store is a retailer complete with objects and items of all sorts, helping you with any need you may have. They needed an increase in recognition in searches so they wanted to run a paid search campaign to earn trust and recognition in their brand.

Campaign Objectives

  • Appear on the top search engines to increase recognition and trust.
  • Increase views, clicks and conversion rates.
  • Add to reputation within their niche.

Key Highlights

  • Container Store appeared on top search engines, earning more views and clicks.
  • Conversion rates improved with new customers.
  • Saw revenue increase significantly immediately after implementing paid search campaign.

Results

Cost-per-click $2.61
Impressions 8,000,000
Clicks 35,000
Lift in awareness 42%
Conversion rate 2.3%
Savings from other ad networks 38%

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