Case Study

Thrifty.com

Client

A car rental company that has over 300 locations, Thrifty.com wanted to promote its exclusive offer for AAA members. The company hoped that the promotion would bring in new customers. To help achieve this, AdMedia deployed search, intextual and display ads on relevant publisher sites and forums.

Campaign Objectives

  • To increase traffic on Thrifty.com
  • To get in front of AAA members
  • To attract bargain shoppers who are looking to rent vehicles for less

Key Highlights

  • Display and intextual ads were launched on sites and forums relevant to travel, auto, deals, and more
  • Search ads targeting consumers looking for AAA discounts were also deployed

Results

Cost-per-click $0.88
Impressions 100,000
Clicks 879
Lift in awareness 20%
Savings from other ad networks 50%

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