Case Study

USInsurance.com - the smart way to shop for and buy insurance.

Client

While they provide multiple types of insurance, USInsurance.com wanted to get their business out into the world with more emphasis on providing a smart way to shop for insurance. They wanted to run a paid search campaign in order to get their brand in front of more viewers and potentially more clients.

Campaign Objectives

  • Provide a successful campaign in order to increase views.
  • Enhance the marketing campaign for USInsurance and provide additional assistance as needed.
  • Analyze, adjust and guide the campaign to maximize efficiency.

Key Highlights

  • Increased rate of views, thus increasing conversion rates.
  • Provided detailed help in order to get campaign up and running smoothly.
  • Improvement in monthly revenue since beginning paid search campaign.

Results

Impressions 12,340,000
Clicks 42,000
Lift in awareness 62%
Conversion rate 2.8%
Savings from other ad networks 47%

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