Vera Bradley has been a leader in the gift industry for the last 30 years, but it recently needed to increase its appeal to a younger audience with its new line of handbags. AdMedia was able to help them achieve this goal with sponsored search ads and an intense targeting campaign on its owned and operated sites.
|Unique Visitors||62% increase|
|Total Visits||80% increase|
|Cost per Unique Visitor||41% decrease|
|Cost per Visit||45% decrease|
|Maintained Audience Engagement||3.2+ PVs/visit|
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