Case Study

Wal-Mart.com USA, LLC

Client

In promoting its layaway program, Walmart deployed targeted search ads as well as remarketing advertisements across our publisher network, as well as on the owned and operated websites of AdMedia. The campaign ran right before the holiday season to encourage people to do their holiday shopping at Walmart.

Campaign Objectives

  • Encourage people to use Walmart's layaway program
  • Increase brand awareness
  • Boost conversions

Key Highlights

  • Ads were remarketed across 98% of the web
  • Conversion rates increased for the brand
  • A significant number of shoppers signed up with Walmart's layaway program

Results

Cost-per-click $2.50
Impressions 5,000,000
Clicks 9,000
Lift in awareness 40%
Conversion rate 1.3%
Savings from other ad networks 20%

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