Case Study
WiserAdvisor.com
Client
Just like its name suggests, WiserAdvisor.com is a service that matches the best financial advisors with their ideal clients. To help them attract both new advisors and new clients, AdMedia came up with a cross-channel campaign that targeted both kinds of financial interests.
Campaign Objectives
- Recruit new financial advisors to host through their website
- Attract new clients looking for solid financial advice
- Display ads on relevant websites and increase brand awareness
Key Highlights
- Paid search ads were distributed across multiple digital platforms and targeted keyword searches for financial advice and financial market job opportunities
- Display and video ads targeted experienced professionals and potential clients on financial market blogs and market advice websites
- Brand awareness and paid search ad conversions steadily increased
Results
| Unique Visitors | 57% increase |
| Total Visits | 100% increase |
| Cost per Unique Visitor | 43% decrease |
| Cost per Visit | 86% decrease |
| Maintained Audience Engagement | 3.3+ PVs/visit |
| Click-Through Rate | 1.15% |
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Email:
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