Twitter Marketing 2.0

Posted September 29, 2010 by admin @ 11:04 am

Yesterday the micro-blogging site Twitter announced several significant changes to its advertising platform. They can be seen as both positive and negative, especially from the perspective of small business interests.

Twitter opened itself up to advertising in April 2010, permitting rich media banners as well as so-called promoted tweets. These are the ads that appear on search results pages. Overall, clients are pleased with this format and users don’t appear to be put off by commercialization efforts. (more…)

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The Wisdom of David Droga

Posted September 28, 2010 by admin @ 12:12 pm

Socially conscious advertising may sound a bit oxymoronic, but advertising rockstar David Droga doesn’t see it that way. In a recent interview with, Droga emphasized the unique position advertisers find themselves in and their ability to spread a positive message to a large audience.

Many people associate marketing with some kind of sinister consumer manipulation. There are certainly unsavory techniques and practices within the industry, but marketing provides an essentially open platform to disseminate any type of message. (more…)

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FTC Cracks Down on POM Wonderful

Posted September 27, 2010 by admin @ 11:35 am

Advertisers have a rather unique responsibility in their hands. Their primary duty is to promote their products in a way that makes them sound attractive to consumers. This sounds rather straight forward, but it’s a little more complicated than it appears. In the process of hyping up an item or service, it can be very tempting to make unfounded claims or present facts in a disingenuous manner. Fudging the details is something most every advertiser is guilty of, but outright deception is unquestionably against the law. (more…)

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The Mother of All Ad Conventions

Posted September 24, 2010 by admin @ 11:00 am

Marketing professionals are all giddy at the moment, probably because next week kicks off the 7th annual Advertising Week in New York! This is a 5 day affair (September 27th-October 1st) that’s literally jam packed with awesome seminars, networking opportunities, roundtable discussions, summits, awards, and live performances by musical acts as well as comedians. (more…)

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Social Networking Seminars

Posted September 23, 2010 by admin @ 2:43 pm

Love them or loathe them, social networking sites, such as Facebook and Twitter, are rife with advertising possibilities. There’s been tons of buzz about utilizing these free platforms for marketing purposes, but it can be difficult to generate an effective strategy based around these sites. Most companies have realized that simply creating accounts and profiles isn’t enough to bring traffic or revenue to a business, especially those of the smaller variety without a substantial amount of brand recognition. (more…)

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Online Ad Revenue on the Rise

Posted September 22, 2010 by admin @ 1:55 pm

Print advertising used to be the staple of the advertising industry. Lately it seems as though this medium is quickly becoming a casualty of the digital revolution. The New York Times Company stated today that it expects revenues for print advertisements to drop by at least 3%, which isn’t very surprising. Sales for the print editions of this American media company’s communications empire are falling right along with their marketing counterparts because the two platforms go hand in hand. (more…)

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Posted September 21, 2010 by admin @ 1:48 pm

Online marketing isn’t in its infancy stages, although it might be appropriate to say that the industry is in its terrible twos phase. We’re constantly trying to figure out how to connect with consumers while balancing serious privacy issues and the ever present annoyance factor. As a result, internet advertisers are always trying to come up with innovative platforms. (more…)

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Fundraising via Advertising

Posted September 20, 2010 by admin @ 2:27 pm

California’s cash strapped schools are getting pretty creative when it comes to finding ways to make money. The state legislature still hasn’t passed a budget, forcing schools to go it alone. Many institutions have already cut programs, such as art and music classes, in order to save money, but they’re finding themselves in the red nevertheless. (more…)

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FTC Implements New Regulations on Debt Relief Services

Posted September 16, 2010 by admin @ 11:42 am

Flip on your television or radio at almost any time of day and you’re guaranteed to hear at least one ad that promises to help you get out of debt. These ads have become more prevalent in the past couple of years as consumers face mounting credit card bills and faulty mortgages. While there are indeed legitimate debt reduction and consolidation agencies on the market, there are also tons of scams actively engaging in deceptive advertising campaigns in order to take advantage of desperate individuals. (more…)

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Innovative Advertising Avenues

Posted September 15, 2010 by admin @ 2:29 pm

Most people are used to seeing advertisements everywhere they turn. From TV spots, print ads, and billboards, ads occupy nearly every available space in America. Sometimes these ads are blatant and other times they come in the form of subtle, silent product placement. For instance, when you see a TV or movie character working on a MacBook with the familiar Apple logo glowing on your screen, you are witnessing product placement in action. This tactic is normally used for branding purposes and it’s fairly difficult to determine the effectiveness of this technique for obvious reasons. (more…)

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