Online Advertising Flourishes

Posted October 20, 2010 by admin @ 12:08 pm

There’s been a lot of discussion in the business world about the New York Times’ 3rd quarter losses. The media giant remains a powerhouse in the American news industry, yet its print circulation and associated advertising revenues continue to decline. Many commentators are focusing primarily on the negative aspects of this headline, but they’re missing the glimmer of hope within the subtext: the NYT Company’s online advertising revenue increased by 15% during that time period. According to the available data, the boost can be attributed to a rise in so-called display advertising as opposed to the CPC variety. (more…)

Filed under: Company Headlines

Better Than Bake Sales

Posted October 19, 2010 by admin @ 12:05 pm

Last month we discussed some financially needy California schools making the decision to display advertisements on campus and buses. This bold move may have sparked a nationwide trend because now several Minnesota school boards are considering opening their schools up to advertisers as well, particularly on lockers. Once again, some parents are concerned about a potential distraction from their children’s educations. (more…)

Filed under: Company Headlines

Another Facebook Privacy Fiasco

Posted October 18, 2010 by admin @ 5:33 pm

The Wall Street Journal has been running an extensive series of articles about highly effective internet marketing tools such as tracking cookies. Their motivation seems unclear since these techniques are hardly new to the e-marketing world. Nevertheless, this probing led to an unsettling discovery involving Facebook’s wildly popular apps. It seems these apps have been relaying sensitive user data to third parties for advertising purposes and privacy advocates are crying foul yet again. (more…)

Filed under: Company Headlines

Inappropriate Product Placement?

Posted October 15, 2010 by admin @ 1:06 pm

The Chile Mining crisis had people all over the world on the edges of their seats hoping for a positive conclusion. Everyone got their wish this week as the miners were rescued and in surprisingly good health. Throughout their entrapment, the miners were given various amenities to make them more comfortable, such as food, internet services, and fresh oxygen. (more…)

Filed under: Company Headlines

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