Posted March 27, 2012 by fran @ 10:58 am
eMarketer predicts that US online display ad spending will see a 24.1% increase this year, to 15.4 billion. According to the research company, their “estimate includes spending on banners, rich media, sponsorships and video purchased across all major display ad inventory providers (e.g., publisher sites, networks, exchanges, DSPs, etc.) as well as social networks and mobile.” Meanwhile, social ad spend (ads across social networks, games, and apps) is expected to increase to 43% this year, while mobile ad spend is estimated to grow 80%. (more…)
Posted March 21, 2012 by fran @ 12:39 pm
Overlay ads have become quite popular in the online advertising industry, mainly because aside from providing a CTR that’s 5 – 10 times higher than traditional ads, they can grab users’ attention without being obtrusive. These types of ads can be displayed on top of images or videos on a webpage.
The success of overlay ads can be attributed to the very nature of images and videos. These are usually the things that users first look at when browsing websites, so attaching an ad to these media practically guarantees that users will look at your advertisements. (more…)
Posted March 7, 2012 by fran @ 1:07 pm
If you you’re still putting off implementing mobile ads for your business, here’s yet another reason to get on it. According to the numbers released by comScore yesterday, over 100 million US subscribers now use smartphones. Up 13 percent since October, comScore determined that “Google Android ranked as the top smartphone platform with 48.6 percent market share (up 2.3 percentage points) followed by Apple with 29.5 percent market share (up 1.4 percentage points). RIM ranked third with 15.2 percent share, followed by Microsoft (4.4 percent) and Symbian (1.5 percent).” (more…)