Catch these Super Bowl Ads Online Before the Big Day

Posted January 30, 2013 by fran @ 12:26 pm

Super Bowl Sunday is just around the corner, so the sports industry is undoubtedly abuzz. However, it’s important to note that sports fans aren’t the only ones who will be at the edge of their seats this Sunday. The Super Bowl has always been a huge deal in the advertising industry, as it’s one of the most watched events on television. 30-second ad spots cost millions of dollars, but brands are more than willing to shell out big bucks to snag them. (more…)

Filed under: Company Headlines

How to Get In Front of Your Audience without Being Annoying

Posted January 28, 2013 by fran @ 12:19 pm

When it comes to online advertising, companies need to strike a balance between being seen and being annoying. If you’re too subtle with your advertising, or if you’re not advertising enough, you risk being overlooked or being invisible to your customers. However, if you’re too brazen with your ads or if you use the power of advertising for evil, then you could end turning off your customers. (more…)

Filed under: Blogroll,Company Headlines

Job Seeker Uses Billboard Ad to Find Employment

Posted January 23, 2013 by fran @ 11:23 am

Here’s an interesting use of billboard ads. Unemployed grad, Adam Pacitti buys a billboard ad where he claims that he spent his last £500 (on the said billboard) in an attempt to get people to hire him. The billboard displays a URL to his website, which hosts his Video CV detailing his experience and accomplishments. (more…)

Filed under: Blogroll

5 Effective Channels That Can Put You In Front of Your Customers

Posted January 16, 2013 by fran @ 12:40 pm

Thanks to the wide reach of the web and technology, brands don’t just have more choices in terms of the number of channels to advertise on, they also have more targeting options that allow them to zero in on relevant customers no matter where they are or what they’re interested in. This is extremely good news for businesses that wish to put their name out there. And just in case you’ve forgotten about this little fact, this post will serve as a reminder of the many, many ways that you can get in front of your target audience. (more…)

Filed under: Blogroll

Seeing a Spike in Sales? Thank the New Year

Posted January 14, 2013 by fran @ 2:02 pm

Adweek published a pretty interesting blog post today about how New Year’s resolutions can bring about new business for companies. It cited SocialVibe and mentioned that “Resolution-related spending is expected to reach $5.6 billion in 2013—this, despite the fact that only 28 percent of us actually accomplish our resolutions while 46 percent of us never even get started.” (more…)

Filed under: Blogroll

Video is about to get even bigger. Are you ready?

Posted January 9, 2013 by fran @ 1:20 pm

It shouldn’t be any question that video will be among the dominating channels in the online advertising realm. In fact, according to eMarketer, “US online video ad spending will nearly triple in the next 4 years.” So while video is a big deal right now, it looks like it’s going to get even bigger in the near future. (more…)

Filed under: Blogroll,Company Headlines

Have a Steady Stream of Content with These Tips

Posted January 7, 2013 by fran @ 12:50 pm

A stream of fresh and engaging content is important both in getting traffic and building a brand, so never skimp on the quality and quantity of your posts.  Every good publisher knows this and is aware that content is the lifeblood of a site and is crucial to getting revenue from pay per click ads.

Of course, producing top notch posts on a consistent basis isn’t always easy, which is why publishers should seek the assistance of websites, tools, and fellow bloggers to ensure that their website is always fresh with click-worthy articles. (more…)

Filed under: Company Headlines

3 Questions to Ask Before Unveiling an Ad Campaign

Posted January 2, 2013 by fran @ 12:33 pm

In online advertising, no one can fully guarantee that your ad campaign will be a hit. Yes, you can (and should) run tests have creative brainstorming sessions to tweak and develop the ad campaign much as you want, but the fact is, you won’t really know if it’s a hit or miss until it is actually out there.

Fortunately, though, there are few things that you can do to improve its chances of success. As mentioned above, you should test the components of your campaign to see which aspects are working and which ones aren’t. (more…)

Filed under: Blogroll

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