Posted July 24, 2013 by fran @ 1:45 pm
We’ve talked about cross-channel advertising and marketing quite a bit on this blog and for good reason: It’s future of online marketing. As consumer attention gets more and more fragmented by the amount of information and the wide range of channels at their disposal, it’s essential that businesses utilize more than one device, channel, or platform to reach their target audience. (more…)
Posted July 10, 2013 by fran @ 1:43 pm
The rise of numerous advertising platforms and solutions on the web can be both good and bad for businesses.
On one hand, it’s great because there are so many options to choose from. You’re well-equipped to reach your target audience via multiple channels. As for the not-so-great side of it all? There are so many options to choose from. It can be quite overwhelming and you’re left asking questions like “Where should I advertise?” or “What’s the best ad solution out there?” (more…)
Posted July 2, 2013 by fran @ 12:29 pm
Last Friday, the AdMedia team headed to the Pickwick Center (just one of the many recreational facilities in Burbank) for a couple rounds of bowling! There’s nothing like kicking back after a week of hard work, so all of us were more than happy to participate. (more…)