Posted December 9, 2013 by fran @ 12:04 pm
Today’s post is a guest entry from Ian Lopuch, a top online marketing executive, educator, and blogger at PPC Ian.
In the world of digital marketing and customer acquisition, it’s all about leverage. As marketers, we tend to focus on the big three: Google, Yahoo!/Bing, and Facebook. It makes perfect sense: Marketers are held to strict goals, hours are limited, and we must focus where the rewards are large. (more…)
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