Posted February 13, 2014 by fran @ 1:16 pm
In the advertising world, companies are known to promote only the positive features of whatever they’re selling. They focus on the good and broadcast the benefits of their offers–and that’s fair. They are after all, trying to entice people to buy.
And while this practice is certainly the norm, some brands are proving that complete and brutal honesty can actually work in generating positive buzz. Below are two great campaigns that prove honesty really is the best–not to mention the most entertaining–policy. (more…)
Posted February 10, 2014 by fran @ 1:52 pm
With February 14 just around the corner, we thought we’d take the time to put the spotlight on some of the advertising and marketing promotions that brands are implementing this week. If you’re still on the lookout for ideas that you can put into action this Valentine’s Day, below are some things that you can draw inspiration from: (more…)
Posted February 6, 2014 by fran @ 11:47 am
The holiday season of 2013 may be over and done with, but that doesn’t mean you can’t capitalize on it anymore. In the example below, you’ll learn about Chase Bank’s recent campaign and how it managed to take advantage of last year’s holiday season… even after two months.
See, to promote its Slate credit card, Chase recently sent a letter to consumers inviting them to get the card and move their balances with zero balance transfer fees. The letter’s headline reads, “Move your holiday balances to Slate and pay no balance transfer fees.” (more…)
Posted February 5, 2014 by fran @ 11:40 am
Marketing is undoubtedly regarded as one of the most essential steps in any business, which ought to be given emphasis from the onset. There is a lot that stands between creating a website and actually driving meaningful traffic to it while at the same time turning the traffic into actual sales or more clicks on your ads. (more…)
Posted February 3, 2014 by fran @ 1:30 pm
Thanks to Big Data and the advancements in online advertising technology, companies now have a ton of data and insights about their customers. Aside from having people’s demographic information, brands can also track users’ browsing and purchase history, and they can use all that information to develop personalized ads and effectively convert customers. (more…)