Posted August 19, 2016 by Rashmi D @ 1:11 pm
The fact is that we all live in the digital age, whether you want to participate in it or not.
Almost everyone has a Facebook profile, Twitter account, Instagram account, blog or internet presence of some kind today. You need to develop a detailed plan as to how you will launch your online marketing plan for your business. On which websites and social media platforms will you market your business? Can you start and maintain a weekly blog? Can you hire someone to do so? Can you collect customer info through email and build a valuable customer database? How will you market your business to that database? How will keep track of visitor traffic to your site? How will keep track of online sales? (more…)
Posted August 15, 2016 by Rashmi D @ 9:34 am
Placing advertisements solely on TV commercials, radio advertisements or in the steadily-nearing-obsolescence newsprint industry will not cut it anymore. Employing such 20 th century strategies solely is not forward thinking or moving. And in business, you have to move forward.
For example, marketing and advertising a movie today involves a lot more than just airing TV commercials. That is 20th century thinking, since a lot of people enjoy entertainment on smart devices and cell phones just as much as on conventional TV. (more…)
Posted August 11, 2016 by Rashmi D @ 3:37 pm
The social media platforms of the internet are the marketing rules and tools of the 21 st century.
You need to understand them, use them and stay apprised of social media platform innovation if you want your business to excel.
If you are a businessperson, you must learn to adapt the way that you market your business. “Adapt or die,” may sound like sinister advice, but it is actually an apt quote when it comes to owning and operating a business. (more…)
Posted August 8, 2016 by Rashmi D @ 9:16 am
Marketing is the key to success.
You. Your company. Your logo. Your product. Your brand
They are all one and the same thing.
More to the point, today’s businessperson has to incorporate and concentrate all of the aforementioned characteristics, mix and stir in brainstorming sessions until you creatively encapsulate everything great about your business into an idea, quirky intellectual property or some such, and then translate into engaging marketing and promotional strategies. (more…)
Posted August 4, 2016 by Rashmi D @ 2:39 pm
How long will you make tomorrow wait?
The rulebooks and common wisdom concerning how advertising and marketing can affect the bottom line of a business are changing every nanosecond.
In the 21 st century, the advent, burgeoning reach and positive engagement potential of online video advertising allows the modern business to reach even more people than ever before. (more…)