There’s no doubt that mobile communications and internet drastically changed the world. Over the last few…
July 2017
Banner Advertising is an Important Part of Display Advertising
The most common form of banner advertising is what we see in any commercial, corporate or…
Pre-Order a Smart Cooktop from BuzzFeed That Connects to Smartphone via Bluetooth
Appliance freaks can now pre-order a smart cooktop, which can basically track the surface temperature of…
Display Advertising Trends That are Driven by New Innovations
Like everything online, display advertising trends keep evolving at great pace. Gone are the days when…
Can Display Advertising Increase Brand Awareness?
How much time do you just piddle around reading scientific research, sports stats, and cafe recipes?…
Brand Union CEO Toby Southgate Quits to Join McCann
Toby Southgate, who was the youngest ever CEO of WPP branding agency Brand Union, has joined…
Hershey’s Adopts New Age Marketing Strategy to Launch Its Cookie Layer Crunch
Hershey’s traditional candy maker introduced its Cookie Layer Crunch, which is projected as one of its…
Comedian Scott Aukerman Shares Some of His Ways to Success with Podcast
Scott Aukerman emerged on the podcasting scene in 2009 with his podcast, Comedy Bang! Bang! when…
Using Google Analytics Gets Easier – Users Just Need to Ask the Question
The new AI-powered voice-activated tool will simplify data queries making life easier for both users and…
Zeta Global’s Adds Machine Learning Power with Boomtrain Acquisition
Zeta Global, the software-as-a-service-based marketing automation cloud platform founded by David Steinberg and former Apple CEO,…
Facebook Now Allows brands to Create Their Own Pages without Admins
Organizations can now create “official” groups and prevent unwanted or unofficial third parties and fan clubs…
Why do the vast majority Customers Look for Negative Online Reviews?
While analyzing customer experiences from two online retailers that sell cheaper products along with one retailer…