Here’s How Big Data Can Help Hotel Brands Attract More Travelers

Getting customers in the door for that first visit is seemingly the most difficult (and definitely…

Design Your Website for More Engaging User Experience

When designing a website, put yourself in the user’s shoes. What you find ineffective in a…

New Into Content Marketing? Take Lessons from Netflix

If there’s any content marketing prodigy that you should pay particular attention to, it’s Netflix. Very…

Influencer Marketing Is Becoming a Potent Weapon for Brands

Brands are investing more of their time and money into influencers. According to a research conducted…

Surviving the Digital Transformation Through Creatives – Here’s How

Digital transformation, while two steps forward for marketing and mankind, has been arguably a giant step…

5 Ways To Collect Meaningful Customer Data

Understanding your customer better isn’t as complex as you might think, but it does require a…

Keep Up With the Ever-Changing Digital Age? Here’s How

Today’s global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are…

Social Responsibility Is Changing Creative in the Wake of Digital Transformation

Digital transformation is forcing the hand of businesses everywhere. Adapt or die seems to be most…

Leading Sports Brands Are Now Paying Attention to Female Fans. Here’s Why

For years, athletic products for women were simply designs for men in smaller sizes and more…

Getting Started With Audio Marketing? Here’s How

The written word always has its place in content marketing. However, adding audio and visual content…

Alibaba Debuts It’s Latest AI Copywriter

Alibaba’s digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool…

Artificial Intelligence Can Help Further Develop Creativity? Here’s How

Thanks to computational creatives, Artificial Intelligence (also known as AI) can produce real design outputs. This…