Blogroll

Bolt from the Blue – Established Brands Facing Disruption by Startups

Posted March 28, 2017 by Rashmi D @ 3:04 am

Old style brand wars were almost like ancient gladiators going at each other head on. While it made for exciting contest, there was also serious cash involved in playing such high stakes games where millions of dollars need to be pumped into promotion alone. As a result, the price of the products for which these brand wars were fought, always kept going up, apparently to meet the cost of the high stakes brand war games. (more…)

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Google Needs to do Something about Offensive Content say Advertisers

Posted March 27, 2017 by Rashmi D @ 5:15 am

No advertiser spending hard earned money to advertise on Google would like his ad to run over terrorist videos on YouTube. There’s simply no scope for any rationalization here; such offensive videos just shouldn’t be on there on YouTube. So, what is Google doing about it? It has done almost next to nothing say the media agencies and the brands they service. (more…)

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Adobe is Embodying Brands and Agencies to Plan and Optimize their Global Advertising under one Umbrella

Posted March 24, 2017 by Rashmi D @ 2:29 am

Cloud based services are now in demand as these are independent, transparent and pay-per-use services; so agencies and brands can plan, buy and optimize their global advertising from a single platform. Adobe is moving towards digitization and changing the world through integrating its media optimizer tools with technology and acquired TubeMogul in 2016 for $540 million. (more…)

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It’s Now Possible to Stream Live Videos on Twitter and Interact with Viewers in Real Time

Posted March 22, 2017 by Rashmi D @ 11:48 pm

The microblogging site, Twitter is betting big on video – it will offer an API or application program interface, as an advanced and simpler option over its live video app, Periscope. This new API will make it easier to stream video from cameras and other equipment. It remains to be seen in what way and how effectively the new API will help journalists and brand managers create new instant content. (more…)

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A Wellness Conscious America Forces Beverage Companies to Spend More on Bottled Water

Posted by Rashmi D @ 4:01 am

Major beverage brands like Pepsi, Coca Cola, Nestle and many others are adjusting their marketing efforts in relation to the new reality – growing health consciousness and awareness of the negative effects of sugar drinks among Americans. Nestlé’s “Greatness springs from here” campaign is a good example of the wellness reality as it shows how an 88 year old volunteer ambulance driver in Maine is leading a healthy and energetic life of service to society…and yes, she prefers Nestlé’s bottled water, Poland Spring, Nestlé’s bottled water brand in Maine. (more…)

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Burger King Wins Yet Another Cannes Lion – 2017 Marketer of the Year

Posted March 21, 2017 by Rashmi D @ 3:00 am

The Cannes Lions International Festival of Creativity has announced its choice of the Creative Marketer of the Year 2017 – it is Burger King, the global restaurant brand for its inspiring creative communications. The award will honor Burger King for its campaigns like Proud Whopper, McWhopper Proposal, #WhoIsTheKing, Whopper Freakout, Whopper Virgins, Whopper Sacrifice, King Games and Subservient Chicken. (more…)

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LG’s exciting Campaign for its New Refrigerator and Pedestal Washer with NCAA Mascots

Posted March 20, 2017 by Rashmi D @ 12:38 am

LG is showcasing its newest home appliances, and how they fit into your busy life, in yet another new campaign launched during March Madness. Created by the ad agency 72andSunny the campaign, “Life’s Not Perfect. Life’s Good,” showcases LG’s appliances, the SideKick pedestal washer and the InstaView door-in-door refrigerator. The campaign has eight TV spots, and the first two will run during the NCAA Final Four tournament featuring college mascots like Ralphie the Buffalo of University of Colorado, Spartan of Michigan State, Benny Beaver of Oregon State and Wildcat of University of Kentucky. (more…)

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Creativity is the Art and Science of Achieving Objectives Effectively and in an Interesting Manner

Posted March 17, 2017 by Rashmi D @ 2:58 am

A direct marketing company had a poster at its front office which showed an illustration of a scene from a forest. A lion was watching some deer at a watering hole from behind tall grass. The caption read – ‘In the African Savannah, a gazelle wakes up to realize that he will have to beat the fastest lion to see the next sunrise while a lion wakes up to realize that he will have to beat the slowest gazelle to see the next sunrise.’ (more…)

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The Shoppers Would Like to Purchase Directly From Brands

Posted March 13, 2017 by Rashmi D @ 11:17 pm

On Thanksgiving weekend during the peak holiday shopping season in 2016, 108.5 million Americans shopped online which was over 10% more than the number that shopped offline, on brick and mortar stores, numbering 99.1 million according to the National Retail Federation. Never before, had the number of online shoppers been more than those who preferred shopping in a conventional manner, on brick and mortar stores. This is a turning point in marketing and it is expected to continue overtaking the number of offline shoppers in the future. (more…)

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Marketing Heads Now Invest a Lot More on Programmatic Advertising

Posted March 9, 2017 by Rashmi D @ 4:22 am

Programmatic advertising uses algorithms to allow buying and selling of advertising space in real time

So how does programmatic advertising help you get the most out of your investment? It offers a bidding system that automates the buying and selling of advertising space by using advanced software to optimize the transactions. Today, marketing is a lot more complex function with many more elaborate elements forming part of it, than was the case earlier, while launching and sustaining campaigns. (more…)

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