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Search Engine Marketing Account Manager

Remote in US

We are a California based ad-tech company with an award-winning tech platform who competes head-to-head with Google. We’re enjoying unrivaled success as a formidable disruptor in the paid online search advertising industry.

 

Job Description:

AdMedia is looking for a hardworking, ambitious, self-starter with a minimum of 2 years of experience in online search advertising marketing and media. This is a remote position. Knowledge of and experience in digital media is required. Those who have existing relationships with brands, agencies, DSP, and/or trading desk contacts will be of the highest level of interest and likely have the shortest ramp time once hired for the position. Initial and ongoing technical training on our products and services will be provided. 

We are looking for an SEM Account Manager who is able to manage a portfolio of large Fortune 500 clients. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing teams in order to maximize ROI, hit KPI goals and drive traffic.

 

Responsibilities:

  • Quickly become well versed in our industry-leading products and services across search, mobile and display advertising
  • Demonstrate clear ability to prospect and drive acquisition of new relationships
  • Develop and maintain strategic partnerships with advertising agencies, brands, and programmatic buyers, nationwide
  • Meet and exceed monthly, quarterly, and annual expectations for activity and revenue goals
  • Taking ownership of accounts to ensure success in collaboration with Ad Operations
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize ad copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising links

 

Key Skills:

PPC Campaign Management, Text Ads, Display Ads, Native Ads, Contextual Ads, Facebook Advertising, Facebook Ads, Google Analytics, Google AdWords, Bing Ads, Bing AdCenter, Outbrain, and Taboola

 

Required Experience and Qualifications:

  • Ability to work remotely
  • 2+ years minimum in online search advertising campaign management
  • 2+ Years of SEM experience and success managing PPC campaigns across Google, Bing, Outbrain, Taboola, and other digital advertising platforms
  • Ability to articulate a strong understanding of advertising campaign strategies ● Strong communication and grammar skills
  • Masterful presentation and negotiation skills, both in-person and over the phone
  • Proven track record of driving revenue at a competitive level
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Expert knowledge of third party tracking systems (e.g., Google Analytics, SA360, Kenshoo, Looker, Omniture, Adobe)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS/MS degree in Marketing or a quantitative, test-driven field

 

Benefits & Perks:

  • Competitive Salary
  • Medical Insurance
  • 401k Matching
  • 10 Paid Company Holidays & Paid Time Off
  • Company-Sponsored Gym Membership
  • ½ Day Fridays → Good Work/Life Balance!
  • Employee Referral Programs
  • Trainings & Certifications
  • A Friendly & Supportive Culture!

 

To apply, please submit the following:

  • Resume with Cover Letter
  • Salary History
  • Portfolio

 

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