Initiative is a fast-growing global communications network, bridging together companies and consumers in 75 markets all over the world. As a subsidiary of Interpublic, this media agency is committed to providing all their clients with resources and expertise in content creation, media planning and buying, digital communications, social media outreach, and search analytics. Initiative's guiding philosophy is to strip away the complexity of the marketing business in order to bring companies and consumers closer together. Their determination and skill is clear in the work that they've done for such well-known clients as Amazon, Hertz Rent-a-Car, Omega Pharma, and Tesco Bank.
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