Porter Novelli is a global PR firm that is part of the Omnicom Group. Originally started as a public relations firm that elevated the visibility of social causes and nonprofit organizations, the company has moved on to working in crisis management, healthcare, technology, and corporate affairs. An early proponent of using social media as part of corporate marketing, they once offered pro bono services to fledgling fashion designers. This effort garnered a lot of attention and accolades from the public relations industry.
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