Case Study
7forallmankind
Client
7forallmankind has had rather good success with their apparel, but they wanted a way to reach a targeted demographic in certain areas. We set them up with display ads that were relevant to sites within the age range demographic and geo-tagged based on location.
Campaign Objectives
- Target specific location and relevant sites to attract a certain demographic.
- Increase popularity in the brand name.
- Increase overall revenue of their apparel.
Key Highlights
- Geo-targeted specific areas in which sales went up 45%.
- Banner ads were designed in multiple styles and sizes to attract multiple users.
- Ads used advanced algorithm to be displayed on sites relevant to the product.
Results
| Cost-per-click | $2.55 |
| Impressions | 10,300,000 |
| Clicks | 41,200 |
| Lift in awareness | 56% |
| Conversion rate | 2.5% |
| Savings from other ad networks | 42% |
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