Case Study

Beauty.com

Client

Right in time for the holidays, Beauty.com wanted to promote its gift sets that included a variety of affordable make-up items. To spread the word, the site ran display and remarketing ads across the web.

Campaign Objectives

  • Promote its special gift sets for the holidays
  • Bring back users who abandoned their shopping carts

Key Highlights

  • Display ads were launched on fashion, beauty, and lifestyle blogs
  • Remarketing ads were displayed across the web, so shoppers would see them even when they're checking their email, reading news sites, or visiting other blogs
  • Ads were also served up on relevant AdMedia properties to further increase awareness

Results

Cost-per-click $1.79
Impressions 1,000,000
Clicks 8,000
Lift in awareness 20%
Savings from other ad networks 20%

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