Case Study

Bliss World, LLC

Client

In keeping with its "no-attitude" spirit, Bliss World was looking for a fun and pervasive way to market its new line of skincare products. The idea was to create short but memorable adverts that would get other spa and beauty product consumers interested and clicking onto the product webpage.

Campaign Objectives

  • Showcase the 6 new Bliss World skincare products
  • Target the demographic of women aged 18+
  • Increase the company's reach across the Web through Remarketing

Key Highlights

  • Increase of site traffic by 46% within first three days of the campaign
  • Remarketing ads shown on beauty product and spa websites like L'Oreal and Mary Kay
  • Achieved goal of 100K new impressions

Results

Unique Visitors 52% increase
Total Visits 75% increase
Cost per Unique Visitor 41% decrease
Cost per Visit 33% decrease
Maintained Audience Engagement 5.1+ PVs/visit
Click-Through Rate 0.97%

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