Case Study

Mrs. Fields

Client

Mrs. Fields was looking to generate new interest in its Thank You Gifts and Cookies. AdMedia demonstrated its outreach across the Web through a campaign of premium video ads and sponsored listings targeting customers in various websites.

Campaign Objectives

  • Increase interest and sales for Thank You Gifts and Cookies
  • Develop new and targeted video advertising, particularly for young spenders

Key Highlights

  • Sponsored search ads targeted for users looking for gift ideas
  • Released over 1,000 preroll ads and Vslider ads on publisher sites and AdMedia's owned and operated properties
  • Increased view count for Thank You Gifts and Cookies pages by 63%

Results

Unique Visitors 46% increase
Total Visits 98% increase
Cost per Unique Visitor 35% decrease
Cost per Visit 66% decrease
Maintained Audience Engagement 4.5+ PVs/visit
Click-Through Rate 1.2%

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