Case Study

Private Student Loans - EMAIL - Online Student Loan Resource

Client

This credit provider has backed multiple private loans for hundreds of college students across the nation. When it considered expanding its business into other regions of the US, AdMedia stepped up with a strategy to attract new borrowers and meet a variety of different student needs.

Campaign Objectives

  • Expand its brand awareness and Web reach to the whole US
  • Attract new students and parents to the official website
  • Increase the rate of new applications for private student loans

Key Highlights

  • Ads were deployed via email, targeting subscribers on education-related sites
  • Ads were remarketed across 98% of the Web, covering more territories in the US
  • Discounts and back-to-school promotions were distributed in contextual ads through search engines, email, university websites, and college admissions blogs

Results

Unique Visitors 33% increase
Total Visits 97% increase
Cost per Unique Visitor 66% increase
Cost per Visit 86% increase
Maintained Audience Engagement 4.5+ PVs/visit
Click-Through Rate 0.88%

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