Case Study
ScholarshipPoints.com
Client
Scholarship Points is always looking to expand its membership among college-bound students, particularly by raising its brand recognition across online and mobile platforms. AdMedia was able to encourage brand awareness through a combination of sponsored links and mobile ads.
Campaign Objectives
- Increase brand awareness among the high school and college-age demographic
- Develop mobile-supported ads
- Promote scholarships and other activities across the web
Key Highlights
- Interactive text and video ads were released through hundreds of mobile-friendly websites
- High school students and graduates were targeted by keywords on search engines and other publisher sites
- Delivered new visitors and increased online discussion about Scholarship Points
Results
| Unique Visitors | 49% increase |
| Total Visits | 92% increase |
| Cost per Unique Visitor | 35% decrease |
| Cost per Visit | 71% decrease |
| Maintained Audience Engagement | 3.3+ PVs/visit |
| Click-Through Rate | 1.76% |
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