Case Study

ScholarshipPoints.com

Client

Scholarship Points is always looking to expand its membership among college-bound students, particularly by raising its brand recognition across online and mobile platforms. AdMedia was able to encourage brand awareness through a combination of sponsored links and mobile ads.

Campaign Objectives

  • Increase brand awareness among the high school and college-age demographic
  • Develop mobile-supported ads
  • Promote scholarships and other activities across the web

Key Highlights

  • Interactive text and video ads were released through hundreds of mobile-friendly websites
  • High school students and graduates were targeted by keywords on search engines and other publisher sites
  • Delivered new visitors and increased online discussion about Scholarship Points

Results

Unique Visitors 49% increase
Total Visits 92% increase
Cost per Unique Visitor 35% decrease
Cost per Visit 71% decrease
Maintained Audience Engagement 3.3+ PVs/visit
Click-Through Rate 1.76%

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