Case Study
AccountNow.com
Client
In order to increase the interest on their checking solutions, AccountNow.com enlisted the use of multiple ad platforms including banner & text, and email. The plan was to bring their checking solutions to the forefront and earn recognition in the particular niche.
Campaign Objectives
- Build brand recognition and promote checking solutions.
- Create a strong client list to build on to what is already there.
- Turn interested users into customers through multiple ad platforms.
Key Highlights
- Distributed ads through banners, text and email, successfully promoting the product.
- Built trust with the brand, encouraging more users to become clients.
- Conversion rate increases; in turn revenue increases.
Results
| Cost-per-click | $2.90 |
| Impressions | 11,700,000 |
| Clicks | 41,200 |
| Lift in awareness | 49% |
| Conversion rate | 2.4% |
| Savings from other ad networks | 47% |
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